The online workshop led by Luke Sloan (Cardiff University), Johannes Breuer (GESIS), and Libby Bishop (GESIS) covered the key steps in the research process of linking Twitter and survey data. Specifically, the workshop addressed the phases of study planning, (Twitter) data collection, data proces...

The online workshop led by Luke Sloan (Cardiff University), Johannes Breuer (GESIS), and Libby Bishop (GESIS) covered the key steps in the research process of linking Twitter and survey data. Specifically, the workshop addressed the phases of study planning, (Twitter) data collection, data proces...

In this video, Johannes Breuer discusses what data linking is and why it is useful to link survey and social media data.

Johannes Breuer first discussed the definition and relevance of social media data in the social sciences, followed by three ways on how to collect such data (own data collection, cooperation with social media companies, purchase). The second part of the presentation focused on how and why to link...